{"product_id":"the-price-of-milk","title":"The Price of Milk","description":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: start;\"\u003e\n\u003cspan style=\"color: #ff0000;\"\u003e\u003cb\u003e\u003ca title=\"Community Screenings Form\" href=\"https:\/\/www.collectiveeye.org\/pages\/host-a-screening\" target=\"_blank\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0133\/2562\/files\/WebsiteButton_3bb924f4-b7af-47a7-98d9-8c2765d50eb0_480x480.jpg?v=1718641924\" style=\"margin-bottom: 6px; float: start;\"\u003e\u003c\/a\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirected by:\u003c\/strong\u003e\u003cspan\u003e Nicholas Bruckman, Yoni Brook\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReleased:\u003c\/strong\u003e 2026 (educational)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYear of Production:\u003c\/strong\u003e 2025\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eRunning Time:\u003c\/strong\u003e 112 min\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003e\u003c\/strong\u003e\u003cspan\u003e English,\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eSubtitle Options:\u003c\/strong\u003e English Closed Captions\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eSubjects: \u003c\/strong\u003eFood Studies, American Studies\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"color: #000000;\"\u003e      \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e      \u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/A-Bd5dmoojc?si=yBlt9PPx9n7Xq96Y\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e \u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003eThe untold story behind the '90s \"Got Milk\" campaign leads a four-part investigative romp from the dairy farm to the White House, diving into Americans’ love\/hate relationship with milk and the dairy industry's impact on pop culture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEPISODE ONE: GOT MILKED? \u003c\/strong\u003e\u003cbr\u003eThe “Got Milk?” campaign made white mustaches and “Aaron Burr” ubiquitous in the 1990s. But who paid for it? A government-mandated milk slush fund. Meet the husband-wife dairy farmers who tried to shut it down, facing-off with the admen and deep-pocketed corporate interests behind the creamy campaign.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEPISODE TWO: DAIRY NEVER DIES  \u003c\/strong\u003e\u003cbr\u003eAmerica’s unlikeliest tourism destination is a dairy-farm theme park in Indiana, featuring live calf births on stage and tens of thousands of cows behind-the-scenes. With hidden government records and surreptitious footage, journalists and activists uncover darkness behind the curtain of the so-called “Dairy Disneyland”.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEPISODE THREE: GOVERNMENT CHEESE  \u003c\/strong\u003e\u003cbr\u003eThe stuffed crust pizza, Taco Bell quesalupa, and caves filled with blocks of cheese. All are government-funded inducements to get Americans to eat their milk. Meanwhile, as money flows to corporate dairy innovations, small-time dairy farms are shutting down. A Wisconsin dairy farmer blows the whistle and finds herself up against “big milk”.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEPISODE FOUR: THE KIDS ARE NOT ALRIGHT  \u003c\/strong\u003e \u003cbr\u003eMilk needs new mouths to survive. But students push back against mandatory milk-cartons in the school lunchroom. Climate activists call bullsh*t on cow manure’s magical greenwashing. Will Milk risk losing its hold on kids’ stomachs and minds?\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e       \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e2025 World Premiere at Tribeca Film Festival\u003cspan class=\"citation-30 citation-end-30\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cstrong\u003e      \u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003e           \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eAbout the filmmaker \u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e      \u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cp\u003eNicholas Bruckman directed the Emmy-nominated feature documentary NOT GOING QUIETLY which debuted at the 2021 SXSW and Tribeca Film Festivals and won the SXSW Audience Award. NOT GOING QUIETLY was released theatrically nationwide  by Greenwich Entertainment and released worldwide on PBS POV, Vice Media, and Hulu. He produced the Sundance Award-winning film VALLEY OF SAINTS, which was released on Netflix. His most recent feature documentary, MINTED, premiered at the Tribeca Film Festival and was acquired by Netflix. He is the founder of People’s Television, a creative studio that produces independent films and commercial content for global brands.\u003c\/p\u003e\n\u003cp\u003eYoni Brook is a Peabody-Award winning filmmaker whose films have premiered at Sundance, Berlinale, New York and Toronto Film Festivals. Brook co-created, co-directed and lensed the docuseries PHILLY D.A., called “the second coming of THE WIRE in docuseries form” by New York Magazine. The series premiered at Sundance, was the first series to screen at the Berlinale, and broadcast on PBS Independent Lens\/Topic \u0026amp; BBC Storyville. Credits as a producer and DoP include HOLDING LIAT (Tribeca 2025, Berlinale Documentary Award), MENASHE (A24, Film Independent Spirit Nominee) and VALLEY OF SAINTS (Sundance World Dramatic Audience Award Winner). Brook’s debut film A SON’S SACRIFICE won Best Documentary Short at the Tribeca Film Festival.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cem\u003e\u003c\/em\u003e            \u003c\/p\u003e\n\u003cspan class=\"C9DxTc\"\u003e\u003cb id=\"docs-internal-guid-11ad2532-7fff-a9e7-43bd-4551780ac1dc\"\u003e\u003c\/b\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003e\u003ca href=\"https:\/\/www.collectiveeye.org\/pages\/screenings\"\u003eHost a Screening and Book the Filmmaker at your Event\u003c\/a\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"gmail_quote\"\u003e\n\u003cblockquote class=\"gmail_quote\"\u003e\n\u003cdiv dir=\"ltr\"\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/blockquote\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv id=\"pageContainer1\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv title=\"Page 2\" class=\"page\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Nicholas Bruckman, Yoni Brook","offers":[{"title":"University \u0026 College Blu-Ray (with PPR*)","offer_id":49240000364852,"sku":"MILK-U","price":399.0,"currency_code":"USD","in_stock":true},{"title":"Digital Site License","offer_id":49240000397620,"sku":"MILK-D","price":550.0,"currency_code":"USD","in_stock":true},{"title":"Blu-Ray + DSL (w\/ PPR)","offer_id":49240000430388,"sku":"MILK-DD","price":650.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0133\/2562\/files\/milkposter.png?v=1786394618","url":"https:\/\/www.collectiveeye.org\/products\/the-price-of-milk","provider":"Collective Eye Films","version":"1.0","type":"link"}