All Man: The International Male Story
All Man: The International Male Story
All Man: The International Male Story
All Man: The International Male Story

All Man: The International Male Story

Regular price $375.00
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    • Directed by: Jesse Finley Reed, Bryan Darling
    • Released: 2023 (educational)
    • Year of Production: 2022
Running Time: 66 min
Language: English
Subtitle Options: English Closed Captions
Subjects:  Queer Studies

ALL MAN: The International Male Story journeys across three decades of the catalog’s unlikely but lasting impact on fashion, masculinity, and sexuality in America. Gene Burkard, a once-closeted Midwesterner and GI, found freedom in San Diego, where he transformed men’s fashion into something cosmopolitan, carefree and trend-setting. International Male reached gay and straight customers alike as it redefined images of masculinity in American culture, generating revenue and circulation in the millions.

This character-driven documentary crafts a portrait of a band of outsiders who changed the way men would look - at themselves, at each other and how the world would look at them. This is their story - a modern day fairy tale about a dream that really did come true.

Official Selection at 2022 Tribeca Film Festival,  Official Selection of the 2022 Outfest Film Festival, 2022 Frameline Film Festival
"The catalog was more than a place to peruse the latest fashions. It reshaped society’s definitions of masculinity."
— New York Times
About the filmmaker 


Bryan Darling’s work as a director & editor focuses on crafting stories that explore the social issues around marginalized communities. He served as editor on “Her Story,” a series following the intersecting lives of trans women navigating love. The series was nominated for a 2016 Emmy and won both a Gotham Award and GLAAD award.

His other works include James Franco’s docu-drama “I Think You’re Totally Wrong” and “Seed Money,” about Chuck Holmes, pornographer turned philanthropist who funded Bill Clinton and the gay rights movement of the 1990s. “Seed Money” sold at the 2016 Cannes Market. As a director, Bryan’s short films have screened in festivals worldwide, including Frameline, Seattle International and BFI London.


Jesse Finley Reed’s work as a visual artist, filmmaker and art director is passionately engaged with social welfare issues, the LGBT experience and pop-culture. His artwork has been exhibited internationally at galleries, museums, and public art sites.

As an art director, Jesse has worked with ad agencies in New York and Los Angeles, crafting campaigns for Pepsi, Chrysler, and UCLA. He served as creative director at the Los Angeles LGBT Center — the largest LGBT organization in the world — where he created a multi-platform campaign to promote PrEP and safer sex strategies. ALL MAN: The International Male Movie is his first documentary film.


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